The Research

Extensive research has been carried out on the effectiveness of background music in different business types. Below are facts & figures that we incorporate into the music we supply to increase sales and customer experience.

82% of people questioned said they tend to stay in a premises longer if good music is playing.

66% of people said if their pub or bar stopped playing music they would go elsewhere.

Playing classical music when serving food can result in a 20% uplift in sales, with pop music adding 16%.

94% of people said music is very important in giving bars / pubs / shops /cafes a good atmosphere.

91% said that good music puts them in a good mood.

82% of people surveyed said they tend to be more sociable when music they like is being played.

80% say it relieves tension and awkward silences!

57% of hospitality business were concerned that staff or customers would complain if they had to turn the music off

84% say music helps create a better atmosphere for customers.

20% of pubs or bars have already cut TV subscriptions, but all would keep their music playing.

71% of pubs and bars agree that music plays an important part towards company branding.

Research found that playing music in a waiting room could help a patient feel more relaxed and comfortable, while also speeding up the perception of waiting time.

Music affects people in 3 ways.

It affects them physically - making them move faster or slower.

It affects them emotionally - making them happy, sad, energetic and so on.

Music also affects the choices they make.

For further information on the power of effective background music, please visit musicworksforyou.com

Retail

41% of managers/business owners surveyed agreed that music in shops can influence their decision to purchase.

77% people say music is an important factor in creating the ideal atmosphere in a shop.

90% of people would select a shop that was playing music over one that was not.

72% say a shop playing music is more inviting.

67% see a shop that plays good in-store music as trendy.

60% of customers agree they would spend more time in a shop if they hear music they like.

56% are more likely to try on clothes if music is playing.

84% of shoppers like shops that play in-store music.

74% agree that music makes customers happier.

86% of retailers agree that playing music can help reduce awkward tension and silences.

Leisure & Catering

80% of pubs and bars believe customers and staff would complain if the music was switched off.

68% agree that music encourages repeat business.

73% agree that playing music increases sales or results.

71% of pubs and bars agree that music plays an important part towards company branding.

22% said they would go out of business if they had to stop playing music.

56% of of bars/pubs and clubs said they would rather lose a day’s trade than permanently stop playing music for customers.

47% of those asked also believed it says something about who they are as a business.

81% say it helps increase staff morale.

84% say music helps create a better atmosphere for customers.

57% of hospitality business were concerned that staff or customers would complain if they had to turn the music off.